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Privacy Policy

Privacy Policy –

Thank you for visiting our website and for your interest in the subject of data protection. Please note the following information so that you know when we collect which personal data and how we use this data.


Responsible body

Responsible according to Art. 4 para. 7 EU Data Protection Basic Regulation (DSGVO) is

es ce fashion GmbH

Rosengasse 1

82237 Wörthsee


Tel: +49 (0)89 - 34 74 17

Fax: +49 (0)89 - 33 01 97 56


Managing director: Raphaela Treiber


Collection, processing and use of personal data

The legal basis for the collection, storage and processing of personal data can be found in particular in the Basic Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG). Personal data is information that relates to an identified or identifiable natural person (Art. 4 No. 1 DSGVO). This includes in particular names, address data, telephone numbers or e-mail addresses. However, information on preferences, memberships or, for example, previously visited websites can also constitute personal data.







If you contact us (e.g. by e-mail or via our contact form), the data you provide will be stored for the purpose of processing your enquiry and for the possible handling of follow-up questions. The legal basis for the processing is the need to carry out pre-contractual measures in accordance with Art. 6 Paragraph 1 b) DSGVO. We delete the data arising in this connection after storage is no longer necessary or restrict processing if there are legal obligations to retain data.


Your rights

You have the following rights in relation to the personal data concerning you:

·        Right to information,

·        Right of correction or deletion,

·        Right to restrict processing,

·        Right to object to the processing,

·        Right to data transferability.

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.


Revocation of consents and objection to the processing of your data

We would like to point out that you can revoke any consent you may have given to the processing of your data at any time. However, your revocation has no influence on data processing that has already taken place, but is only effective for the future.

Insofar as we base the processing of your personal data on a weighing of interests in the sense of Art. 6 Para. 1 f) DSGVO, you can object to the processing. A weighing of interests is carried out in particular if the processing is not necessary for the fulfilment of a contract with you. The legal basis of the respective processing operations can be found in this data protection declaration. In the event of such an objection, we request that you explain the reasons for this. In the event of a justified objection, we will examine the facts of the case and will either stop or adapt the data processing or show you our compelling reasons worthy of protection on the basis of which we will continue the processing.

Furthermore, you can object to the processing of your personal data for the purposes of advertising and data analysis at any time. You can inform us about your objection to advertising by using the contact details given above.


Use of the online shop

If you would like to order one of our products via our web shop, the conclusion of the contract requires the provision of your personal data such as name, address, e-mail address and, if applicable, payment data. We need this information to process your order. Mandatory information required for the processing of contracts is marked separately, further information is voluntary. Payment data may be passed on to the respective bank or payment service provider. The legal basis for processing is Art. 6 Para. 1 b) DSGVO. 

You can also order in our online shop as a guest. Alternatively, you can create a customer account in which your data and orders are stored to facilitate future purchases. When you register for a customer account, the data you provide will be stored revocably. 

Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of ten years. However, after two years we will restrict the processing of your data. From this time on, only those data that are absolutely necessary to fulfil our obligations under commercial and tax law will be stored.

To prevent unauthorized access to your personal data by third parties, in particular payment data, the ordering process is encrypted.


Transfer to third parties

We transmit your personal data to third parties as far as this is necessary for the execution of orders (e.g. address data to our logistics service providers) or for the processing of payments. The legal basis for the transmission is the necessity to fulfil a contract in accordance with Art. 6 Para. 1 b) DSGVO. Personal data will not be forwarded to third parties for marketing or advertising purposes without your express consent.



With our newsletter you can inform yourself about us and our current offers at regular intervals.

If you register to receive our newsletter, we need a valid e-mail address. After entering the e-mail address and confirming the consent text, you will receive an automated e-mail in which you confirm your consent again by clicking a link (double opt-in). As proof of your consent, we store your e-mail address, the consent text, the confirmation e-mail, as well as the respective IP addresses, time and date of registration and confirmation.


We use your e-mail address exclusively for sending our newsletter and do not pass it on to third parties.

The legal basis for processing is your consent in accordance with Art. 6 Para. 1 a) DSGVO.

You can revoke your consent to the storage of this data as well as to the use of your e-mail address for sending our newsletter at any time. The revocation can be declared via a link in the newsletters or by informing us by e-mail.



Every time our website is accessed, information is stored in a log file by our hosting provider. These so-called log files contain information about the date and time of the website visit, files or pages called up, status codes, and system information such as browser, operating system and language and version of the browser interface. These data do not allow any direct conclusions about the specific person.

IP addresses are also stored in log files. For us, these cannot be easily assigned to a specific person.

If you would like to view our website, we collect the above-mentioned data, which is technically necessary for us to display our website and to guarantee its stability and security. The legal basis for the processing is the need to protect our legitimate interests in accordance with Art. 6 Para. 1 f) DSGVO.


Use of cookies

Our website uses so-called cookies. These are small files that are stored on your access device (computer, smartphone, tablet or similar) and saved by your browser. They serve to increase the user-friendliness, effectiveness and security of our website. In addition, cookies can be used to collect statistical data on website usage and to analyze this data in order to improve our services. Cookies do not contain viruses and do not cause any damage on your access device.

You can block the storage of cookies in your browser. Most web browsers allow some control over most cookies via the browser settings. You can find further information on blocking cookies at However, we would like to point out that certain functions of our website may no longer be available to you or may only be available to a limited extent once they have been blocked.


In order to delete/deactivate all cookies stored on your computer, most browsers offer you the option of completely preventing the use of cookies or deleting cookies generated by specific domains/websites. You will find instructions on the help page of your browser:

·        Chrome:

·        Internet Explorer:

·        Firefox:

·        Safari:

·        Safari auf IOS:

·        Opera:


Web analysis with Google (Universal) Analytics

Our website uses Google (Universal) Analytics, a web analysis service of Google Inc. ( Google (Universal) Analytics enables an analysis of the use of the website by our users. For this purpose cookies are stored on your computer. The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser within the framework of Google Analytics is not merged with other Google data.

We use Google Analytics to analyze the use of our website and to improve it regularly. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield,

You may refuse the transfer of data generated by the cookie and relating to your use of the website (including your IP address) to Google and prevent the processing of such data by Google by downloading and installing the browser plugin available at the following link:

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from recording data on this website in the future. In doing so, an opt-out cookie will be stored on your end device. If you delete your cookies, you must click the link again.

The legal basis for the processing is the need to protect our legitimate interests in accordance with Art. 6 Para. 1 f) DSGVO, namely our interest in the statistical evaluation of the usage behaviour of our website users.

Conversion measurement with Google Double-Click

DoubleClick is a service of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. DoubleClick uses cookies to display ads based on your interests. To do this, it assigns a pseudonymous identification number (ID) to your browser to help identify which ads have been shown on your browser and which ads have been accessed. The cookies do not contain any information that can be traced back to you. The use of DoubleClick cookies enables Google and its partner sites to serve ads based on previous visits to our or other sites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for further information and stored there. Google does not transfer any data to third parties unless required by law or unless third parties process the data on behalf of Google. Under no circumstances will Google associate your data with other data collected by Google.

By using our website, you agree to the processing of the data collected about you by Google and to the above-described method of data processing as well as to the named purpose. You can prevent the storage of cookies by changing the settings of your browser software as described above under "Cookies". You can also prevent the collection of data generated by the cookies and relating to your use of the web pages to Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link under the item DoubleClick deactivation extension or by deactivating the option "personalized advertising". Alternatively, you can disable the Doubleclick cookies on the Digital Advertising Alliance site by following this link.


Google Remarketing

Our website also uses the Google Remarketing service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Google Remarketing enables us to display targeted advertisements to users who have visited our website in the past. The purpose of this is to provide the user with advertisements for products that they are actually interested in. The legal basis is Art. 6 para. 1 f) DSGVO. Cookies are used for this evaluation. This enables Google to recognize our visitors as soon as they access websites within the Google advertising network. Google does not collect any personal data according to its own information. You can deactivate the remarketing function by making the appropriate settings at





Integration of Google Maps

We have integrated maps from the provider Google Maps on our website. This is to make it easier for interested customers to find our store in Munich. The legal basis is Art. 6 para. 1 f) DSGVO.

By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. In addition, further data such as your IP address is transmitted to Google. This is done regardless of whether you are logged into a Google user account or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish to be assigned to your Google profile, you should log out before viewing our website. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right of objection to the creation of these user profiles, whereby you must contact Google to exercise this right.

For more information on the purpose and scope of data collection and processing by Google, please see Google's privacy policy. There you will also find further information on your rights and settings to protect your privacy:

Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,


Trusted Shops customer reviews

You have the possibility to rate your order in our online shop with the provider Trusted Shops. For this purpose you have given us the following consent, if applicable:

"Yes, I would like to evaluate my purchase later and be reminded by Trusted Shops after seven days once by e-mail to submit an evaluation. This consent can be revoked at any time. If you have given us this consent, we will transmit your e-mail address via the Trusted Shops customer rating system to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne, Germany, so that Trusted Shops can send you an e-mail reminding you to submit a rating after 7 days. Legal basis for the transmission is Art. 6 para. 1 a) DSGVO. This consent can be revoked at any time with effect for the future to the contact details given above.

Further information can be found on the Trusted Shops website at



Links to other websites

Our online offer may contain links to other websites. We have no influence on whether their operators comply with the data protection regulations.